Psychology of colour

The Psychology of Colour
© Lukas Gojda,

The best colour for your brand

A splash of colour can make a big impact on your brand

Colour and the use of colour in branding is fascinating. As is often the case, psychology plays in a role in how people interpret the colour and design you have chosen for your logo. This is often why you will find psychologists or people with a psychology degree working in the field of advertising. There are many messages conveyed through a logo, or what is seemingly a simple message or picture. Ultimately, people often do not realize the value of choosing the appropriate colour for their industry and as a way of standing out among competitors.

Here are some interesting facts about the psychology of colour.

Did you know…

Men and women have different preferences in colour. You should consider the preferences of men and women before selecting your brand colours. Their eye will naturally be drawn to colours that they find appealing.

The most popular colours of purchased vehicles are black, grey and white shades Click To Tweet


When you choose a colour you should think about who you are trying to connect with. Is it men or women? If it is men, take a hard pass on purple which is one of the most disliked colours for men.

If you are trying to gather the attention of women, stay away from brown and some shades of orange Click To Tweet

Colour is a way of communicating, and it is far more powerful than people realize. Various colour combinations communicates different characteristics of your brand. Green is typically associated with creativity, while blue is seen as a colour associated with more serious industries. If you pay attention to many brands out there you will find blue in many logos associated with lawyers, and doctors.

When you are creating your brand you should ensure that there is a touch of your personality as part of that brand, but also make sure that the people you are trying to reach are on the same page. Otherwise, you may find that you are not able to reach the demographic you were hoping to reach. This can have big repercussions when not enough attention is paid to the branding details.

If you are selling products online on a global scale, you will need to consider the meaning attached to your choice of colour in every culture you’re trying to reach.

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